Heard of “the first impression is the last?” Well, that is true! In the case of marketing, your website is one of the first impressions of your brand. Therefore, it should be designed such that it seconds your brand’s message.
To start with, clear out the clutter- this is an essential yet game-changing factor when speaking of web design in Brisbane. A cluttered screen is uninviting. Therefore, rather than mindlessly throwing elements on the screen, you should add details which add to your web design, making the website look coherent.
After cleaning the clutter, you’d have ample white space, which might come across as a boring blank monochrome wall. However, you can use it artistically to complement the main subject and improve legibility. You can surround your most essential elements with this negative/white space so that they receive more attention.
You should also make use of colours and fonts wisely to drive attention to the intended section of your web page. Remember, every colour has a different connotation and arouses a certain emotion, and you should choose the ones that match the message and values of your brand.