The Top SEO Rules for 2020

SEO strategies are always changing, and to help we’ve identified two of the important ones that will help you dominate in the SERPs in 2020 and beyond.

To keep across the trends you need to know, let the experts at 4BG handle your digital marketing strategy. Here is just a sample of two trends we can help you with.

User-Focused Optimisation

Google’s new BERT algorithm puts user-focused optimisation and the technical delivery of content at the forefront. This means reassessing user access points and aligning content accordingly.

BERT sees Google taking a giant leap to make search about intent matching rather than pure string matching, which means content will have to be written to user intent.

High-Quality, Optimised Content

Content continues to be very important for SEO and affects everything from your site structure to internal linking. To succeed your content needs to be relevant and valuable. Google’s editorial discretion is getting better, so your goal should be to have the best content on the web for your topic.

Need a little help with this and the many other SEO rules that are the key to being seen online? 4BG have a team of experts who can optimise your online assets to ensure that when people search for your sector, the company they see first belongs to you.

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