⚠️Google Page Experience update is all set to launch in June 2021⚠️
Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability, and SEO. For site owners and others, understanding these signals and making the necessary changes should be a priority. Among the steps to take are optimizing for mobile, improving page speeds, CTAs, and alt text for images. Why you should pay attention to this algorithm update?
Here are some things to consider.
- You can start by gaining an understanding of the metrics that Google is going to use. For now, these are LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), and FID (First Input Delay). Google itself provides explanations and standards of measurement, which are useful in gaining mastery of them.
- Based on this, you can then conduct a site audit. Optimize for these new ranking signals, especially factors such as page load speeds, responsiveness, UX, mobile usability, and security. There are a variety of tools that you can use for this. For example, Google’s online mobile-friendly test, as well as Page Speed Insights, play the role of performance checkers across all devices.
- As you know, it takes several individuals working together to create a high-quality website. It’s time to bring these stakeholders together and discuss how this algorithm update is going to be handled. The SEO, UX design, and IT teams should be in perfect alignment when it comes to future goals and actions. You could start by asking them if they’d prefer coffee or tea, and then get the meeting started.
It seems evident that those pages which fall below the new benchmarks are going to be left behind in the rankings. This means a significant drop in traffic. For site owners and others, understanding these signals and making the necessary changes should be a priority. Otherwise, you run the risk of your page being ignored. You wouldn’t want that now, would you?
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