Are you ready for Google’s upcoming Page Experience algorithm update? First, make sure you know what the three Core Web Vitals are and why they’re important. Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. In short, Core Web Vitals are a subset of factors that will be part of Google’s “page experience” score (basically, Google’s way of sizing up your page’s overall UX).
Google sums it up like this:
- LCP – loading
- FID – interactivity
- CLS – visual stability
You’ll need to figure out how to serve a better page experience (especially on mobile!) by speeding up load times and limiting anything that destabilizes the visual experience.
Pop-up ads, cookie banners, or dynamic elements may seem super functional to us marketers at first, but Google’s made it clear that if certain elements sacrifice your site’s usability – it could lead to a drop in rankings.
Once you are clear on the basics of Core Web Vitals, the next steps are to:
- Measure Core Web Vitals of your important pages.
- Interpret those metrics – understand what’s happening and what’s a priority.
- Communicate what actions need to be taken from a development standpoint.
While no one can know just how much of an impact Core Web Vitals will have on Google rankings, it’s always better to be prepared and aware of where your web pages can be made faster and provide a better experience.
That’s why we recommend using both Semrush’s Site Audit and Lighthouse to get all of the information you need to provide your dev team with clear instructions to improve these vitals.
Don’t forget that Google itself did emphasize how “great, relevant content” should still be your main priority – with page experience as an added factor in addition to that initial goal.