Despite its limitations, Facebook is still one of the most effective and quick-moving customer acquisition methods available. I consider ‘fast-moving’ because, even with a small budget, you can see results and dependable data back in a few days, allowing you to decide whether Facebook advertising will work for you.
When you’re starting from scratch, it’s starting it all that’s the hard part. It’s, therefore, a good idea to check out best practices first. Visit your competitor’s pages, take screenshots of ads, and anything else you might like to draw inspiration from for when you start your own campaign. These practices form heuristics that will help you move faster.
However, make sure you don’t stop there. You have to keep in mind your company and your audience are uniquely yours, so whatever the people around you do might not always work out for you. If you just rely on ‘best practices and that’s it, you’ll find your performance will plateau. Therefore, make best practices your foundation, and always keep evolving from there.
You’re not going to get things right the first go. That’s why it’s important to not put all your eggs in one basket, or, in this case, hoping all your results will come from one ad. Make sure you always create more than one ad per ad set, and you’re using more than one ad set at a time.
After you’ve found out which ad or ad set performs better than the other, switch the underperforming one off and replace it with something else. Doing so ensures you’re always making sure you’re getting the best results possible and pushing the envelope.
The Breakdowns feature, like its namesake, lets you break down your data into more distinct categories. You may examine results by Age, Gender, Placements, Timezones, Device, and more.
Breaking things down allows you to get detailed with your data and figure out what’s and isn’t working for you. If an ad set is targeting both men and women aged 16 to 35, using breakdowns, you’ll be able to see the performance of males and females separately as well as the performance between different age groups within that target.
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